We organize Information in the Crop Supply Chain to Present Actionable, Data-driven Recommendations to Farmers.

An Age Old Problem "Farmers do not Get Fair Price"

Middlemen are known culprits, surviving for decades and decades

"Better to Deal With the Known Evil, Who Won't Shock You"

Abdur Rahaman, Small Holder Farmer, Ukhia, Cox's Bazar

Middlemen: A Stop Gap Solution for Information Asymmetry and Quality Assurance

AgRethink:Everything a Middleman Provides, but 10X Better

Market Linkage

An average middleman is connected to 5-10 Wholesale buyers. AgRethink is onboarding ALL Wholesale Buyers in Bangladesh, and therefore give farmers more options.

Instant Price Updates

AgRethink shows the farmer the best buyer at that particular instant, based on real time updates.

Supply Assurance

AgRethink collects crops from scores of farmers, and ensures Wholesalers have a steady supply.

Quality Assurance

AgRethink grades and sorts products to ensure Wholesalers keep returning to the Farmers for products.

Driving Farmer Profits Up, By Using the Power of Data

We collect and curate large-scale data, including monitoring prices and mapping the interconnected supply network of produce.

We use data to automate web or app-based recommendation engines for farmers, allowing them to engage with buyers who would earn them maximum profit.

We run machine learning capability in our database server to predict seasonal price fluctuations of key crops.

Founders

Siffat Sarwar

CEOFormer Cofounder and COO ShopUp, the leading B2B commerce platform in Bangladesh. In-depth experience in developing products for local markets, and in scaling organizations.

Nazmus Saquib

CPOPhD on Human Centric Designs, MIT Media Labs. Former chief data scientist of ShopUp. Full stack engineer, with in-depth experience deriving patterns from large volumes of unrelated data.

Current Research Projects

Using Computer-vision technology to estimate real-time produce inventory in local bazaars of Bangladesh.

Developing CAN Sniffer, a hardware which uses edge computing to measure the amount of space occupied by a produce in a Cold Storage unit solely based on electricity usage.

Deploying ant-like self-coordinating hardware called Swarm Robots, which can measure the level of water and minerals in soil, This could help identify best-practice farming techniques and craft reward-based incentives for diligent farmers

Partners

A leading NGO which has been delivering projects throughout Bangladesh since 1970, addressing systemic constraints and creating pro-poor market systems in skills and enterprise development.